Our first product is going to be a LION BURGER

Our unique strategy is focused on moving the ball forward through an exciting and high-priced cultivated meat product. Watch the 12-min video presentation below!

Strategy tl;dr

Making new tech products is extremely risky and expensive. Traditional meat is mostly a commodity product. Animal agriculture and its incumbents have huge production efficiencies and economies of scale. People buy meat for taste, price, and convenience.

Therefore, our strategy is to start by producing something the traditional animal agriculture can’t, something that we can charge a premium price for, and something we don’t need to produce in huge quantities right from the start.

Our first product is going to be cultivated lion burger that we will sell directly for $900+ apiece.

Only after that will we move to mass markets.